About Us

We started this because "too small to matter" isn't a real category.

A five-person accounting firm and a county of eight thousand residents don't show up on a national consulting firm's sales pipeline. We built a practice specifically for the clients in between — real expertise, without the enterprise overhead.

How we got here

Advisory Update Hub started with a simple observation: the organizations that need good technology guidance the most are often the ones the big firms have the least incentive to serve. So they get whatever a generalist vendor happens to be selling that year — or they go without, until something breaks.

We built this practice to be the option in between. Not a bigger version of a break-fix IT shop, and not a scaled-down version of a national consultancy — a firm that's actually built around small budgets, small teams, and the specific realities of running technology for a small business or a small jurisdiction.

Today that means working with retailers, clinics, and professional services firms on one side, and county IT departments, small-city governments, and public works agencies on the other. The problems don't always look alike. The constraints usually do.

Who You'll Work With

A small team, on purpose

Daniel Reyes
Founder & Principal Consultant

Before founding Advisory Update Hub in 2017, Daniel spent nine years as the IT director for a rural county government — covering a courthouse, a sheriff's department, and a public works building on a budget that wouldn't have covered a single national-firm site visit. He leads strategy engagements and most government-side projects.

Priya Anand
Cybersecurity Lead

Priya's background is in network security across municipal and small-business environments. She leads cybersecurity assessments and incident-response planning, and writes most of our Threat Watch updates.

We bring in specialists for compliance, grant-writing, and larger cloud migrations as engagements need it — you'll always know who's working on what.

Our Promise

Four things we hold ourselves to

Where we work

We work virtually and on-site across the region. Most engagements start with a video call — no matter how small your team or how rural your jurisdiction.